This is a branding project where I had to choose a brand and create a product extension for that brand using its logo, color palette, and typographic language. For my project I chose the shoe brand Vans and created a hydration cream as the brands product extension. For the package I used the brands iconic black and white checkered pattern and paired it with their red and black color palette to create the packaging of this new product. I also played with the brands “off the wall” slogan to create the labeling of this new product.
